Dana Norrell is a master of color, fashion, business, paint, words and quirks. This blog post is dedicated to her new blog, White Facets, for she is a) one of my closest friends, doing amazing work, and I’m pleased to plug her whenever an opportunity arises, and b) because she is using truly interesting and innovated modes to communicate a message.
The story behind White Facets:
Dana co-owns an eclectic boutique in Santa Cruz, CA, and since opening, has had little time to put energy into her first artistic love of painting. She needed a way to bring that deeply rooted passion back into her life (most of us know what that feels like), but also came to realize that it would only make sense if it somehow fit cohesively with the other modes she uses to define herself – i.e., fashion, interaction with and the study of other artists, finding inspiration, and composing text.
Blogging was a perfect fit.
So she created one that encapsulates all of it, in an organized, viewer friendly kind of a way.
How it all works:
Dana begins with a color, and then writes a poem:
Black is the color of secrets, horror, hollowness.
Black is the color of the night.
The perfect little dress.
Black is powerful, dark, sexy, and mysterious. It’s lonely and cold, but so attractive. Black enhances everything. It’s elegant, luxurious, sophisticated. Black is experienced, rebellious, and solemn. It acts as nothing, but is so essential. Black is the polar opposite of white, yet works perfectly with it. Like Ying & Yang. Black is the perfect contrast, a great neighbor, a great shoulder to lean on.
She then puts on something from her wardrobe of the featured color, is photographed, and then briefly breaks down the outfit (this is from her piece on Teal):
This is an easy go-to outfit. I’m wearing my favorite jeans that I’ve literally worn to death, a black thermal long sleeve tee, Market infinity scarf, and Saltwater sandals. The teal was again inspired from my tribal rug in my kitchen.
But the foundation of her blog project is a working abstract painting, where each color of that day’s focus makes it onto the canvas.
Dana uses a variety of different painting techniques and materials. With each addition, she describes the process she uses:
After mixing the paint to match the shirt, I added in a ton of this fine grit sand and glue. This made the paint thicker, and added a nice texture that reminisced the nubbiness of the shirt.
Here are three stages of the painting that has been growing for the past 17 days.
In the Beginning:
In the Middle:
But that’s not all she does. She also spotlights her inspirations, ranging from other artists, to books, to zany obsessions, to objects and scenery.
Her latest inspiration blog post was on whistles, which made it into her “obsessions” category. And I, personally can attest to the severity of this obsession. What can I say, the girl just loves whistles.
Now let’s see if I can quantify all of her modes:
4) inspirational elements
7)…I’m sure I left out something.
These all interact and are presented through the medium of her blog.
Now go check out her blog for yourself! The way she has orchestrated the interaction between the modes is both a creative inspiration and a glowing example of multimodality. And, it must be said (and highly encouraged) if you like what you see, become a follower!
I figured I would ask her some questions that relate directly to what we are talking about. So what follows is an exclusive interview with the blogger herself 😉
Q: What message(s) are you trying to communicate through your blog?
A: My blog acts as a virtual sketchbook of my ideas and inspirations; a place to document my progress and work. A place to make sense of my crazy thoughts. My blog is a way of sharing the creative process with others and revealing a side of my work which my paintings cannot always speak.
Q: Who is your intended audience (who are you blogging for)?
A: I am blogging for others interested in learning more about the arts and those who willing to follow a day to day diary of myself, or people who simply have an appreciation for the arts and want to learn more. I double majored in Art History, and I think my blog is great way to keep my own learning going.
Q: What is the benefit of using multiple mediums and modes to communicate your message?
A: I believe that words only reach so far. By incorporating multiple mediums to communicate, it reaches a wider audience and does more than just scrape the surface. I offer a spark for people who enjoy the arts, the process, fashion, painitng, collecting, and the appreciation for the connection of them all.
Q: What is the inspiration behind your chosen mediums?
A: My inspiration behind my chosen medium: It has not only helped me share my process, but has forced me into doing what I love not just for myself, but for others as well. I found myself constantly doing things first and not leaving any time for painting, which is truly what I love. Having followers, I feel obligated to keep up on my blog, and not sacrifice on the production of painting. By scheduling it in as something I must do and something that people will be looking forward to reading has definitely encouraged me to make time for painting again!